Ziddio.com Defines 'Organ Grinder'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Urban legends meet cyberspace in Goodby, Silverstein & Partners’ latest effort for Comcast Interactive Media’s video-sharing site Ziddio.com.

In a spot that bowed this week on Comcast’s video-on-demand service and over the Internet, a slightly disheveled man sits in what looks like a cheap motel discussing urban myths. He deconstructs one story about a tourist in China waking up in a bathtub full of cold water missing a kidney.

“China has no black market for organs,” he says.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in