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Shop’s Work for a Sister Brand Spurs Winery’s $6 Mil. Campaign
SAN FRANCISCO–A new campaign from Zuckerman Fernandes MacDaniels Sproul here invites consumers to celebrate “whatever” with wines from Callaway Vineyard & Winery, Temecula, Calif. The nearly $6 million effort was launched last week in select Western markets.
The campaign will include TV and outdoor advertising, as well as in-store and point-of-sale promotions. The tagline is, “Wine for whatever.” Ads are currently running in Phoenix and Tucson, Ariz.,
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