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NEW YORK — Zentropy Partners has won Web duties for Jacuzzi Whirlpool Bath, the interactive agency said Wednesday.
The Hollywood-based i-shop, a part of McCann-Erickson WorldGroup’s MRM Partners Worldwide unit, landed the assignment after a two-month review of undisclosed agencies.
As a part of the project, Zentropy will redesign the Walnut Creek, Calif.-based client’s Web site ( http://www.jacuzzi.com/ ) in an effort to make it easier for customers to gather information and make purchase decisions. One of the goals is to simplify the ability to search through product lines.
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