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LOS ANGELES Zenith Media in New York has been awarded the $180 million-plus media buying and planning business of Miramax without a review, sources said.
The win is the first movie studio account for the Publicis Groupe media network, which has pursued the category for some time. (Most recently, it was a finalist in The Walt Disney Co.’s $750 million media review, won in December 2001 by Publicis sibling Starcom.)
The incumbent on Miramax was Palisades Media Group, Santa Monica, Calif.,
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