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NEW YORK Zenith Optimedia projects heightened gains for both the U.S. and global ad markets by the end of the year in its latest quarterly update of major-media ad spending.
Global and U.S. spending are each expected to rise 3.2 percent to $324 billion and $148 billion, respectively, according to Zenith data.
The media holding company had previously projected a global increase of 2.9 percent and a U.S. increase of 2.2 percent.
Zenith looks at spending in TV, newspapers, radio, cinema, outdoor and the Internet.
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