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General Mills’ Pillsbury unit is shifting its $120 million-plus media planning business from Starcom MediaVest Group’s Starlink in Chicago to another Publicis Groupe shop, Zenith Media in New York, sources said.
The move marks the first media-side shuffle to arise from Publicis Groupe’s September acquisition of Bcom3. Zenith creative sister shop Saatchi & Saatchi in New York, which handles an estimated $300 million in General Mills creative and media planning business, may also have some involvement in Pillsbury media planning, sources said.
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