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GLENVIEW, ILL. – Zenith Electronics Corp. based here has invited three undisclosed Chicago agencies to do spec work on a one-time, non-media project to produce a package of collateral materials for an undisclosed product. Foote, Cone & Belding/Chicago, which is Zenith’s agency of record, was invited to work on the project, but declined, said executive vp/managing director Mitch Engel. ‘Zenith asked us to work on the project, but frankly, we don’t work on spec and it just didn’t make sense for us to work on it.
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