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ATLANTA Zeh Arndt Creative is producing a series of television, radio, print and Internet ads for its new client, Eckerd Youth Alternatives, the agency said.
The independent St. Petersburg, Fla., shop launched the TV and Web work Dec. 1 in 10 markets. Radio ads began running in those markets about two weeks ago.
Zeh Arndt acquired the account without a review. The incumbent was Roberts Communications of Tampa, Fla. EYA is spending more than $200,000 on the campaign.
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