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In a marriage of startups, Zcentral.com has selected Total Creative to handle its advertising. The business is worth $5-10 million, but is expected to quickly grow to $16 million, Total Creative chief operating officer Dan Michel said.
Total Creative prevailed over contenders JDA Advertising, Calabasas, Calif., and Robert Chandler and Partners, Beverly Hills, Calif., said Darren Jordan, Zcentral director of advertising and public relations.
The move comes after Los Angeles-based Zcentral, a free, Web-based service offering a suite of online organizer applications, parted ways with Bozell Worldwide, Costa Mesa, Calif.,
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