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Media Edge Unit Bests BBDO Worldwide, Adding $170 Mil. in TV Media Billings
NEW YORK–Tricon Global Restaurants has tapped Young & Rubicam Advertising to handle its consolidated network TV buying account, sources said. The business is worth $260-280 million in billings.
Tricon is the parent company of KFC, Taco Bell and Pizza Hut. A Tricon representative would not confirm the winner and would only say an announcement is expected shortly.” Y&R declined comment.
The move follows a review which initially included roster shops Y&R, BBDO Worldwide and TN Media [Adweek, Feb.
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