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LOS ANGELES WPP Group’s Young & Rubicam launches Land Rover’s new Range Rover Sport on Thursday with a campaign surrounding New Yorkers and other urban dwellers with the “syncopated moments” of an entire day, the agency said.
Working in conjunction with partners Wunderman and Mediaedge:cia, elaborate non-broadcast elements are tagged “The new rush.”
Elements breaking today in New York, Chicago, Miami and Los Angeles include an installation in the New York subway that creates the effect of flip-book-style animation by the motion of trains themselves; a poly-bagged direct mail piece with The Wall St.
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