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NEW YORK — Xerox Office Printing Business this week launches a new online campaign to generate interest in its new single-pass color printers.
The business-to-business effort, via Y&R2.1 and The Digital Edge, consists of a series of online ads that tout the speed and color quality of Xerox’s Phaser 8200 and Phaser 6200 printers.
One banner, for instance, advises, “Turn away from Black and White,” as a top spins across the ad unit to reveal text that reads, “Color so fast and affordable it makes your head spin.”
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