Young & Rubicam Inc. last week named Bruce Nelson to the new post of chief knowledge officer.
Nelson, 46, is currently director of strategy for worldwide accounts at McCann-Erickson Worldwide in New York. He assumes his new post in April.
"Bruce is the ideal person to harness our intellectual assets for the benefit of our clients," said Ed Vick, Y&R Inc.'s chief operating officer, who also called Nelson "one of the real stars of this business. He brings to the table a unique combination of skills as a top brand strategist, a creative director and a technologist."
Nelson previously worked for Y&R in New York in 1977, then joined McCann two years later and has worked there ever since.
During his time at McCann, Nelson was involved in successful pitches for AT&T, Fidelity Investments and Charles Schwab International. He has also worked on brand building, management and advertising strategies for such clients as Exxon, Nestlƒ, Coca-Cola and United Parcel Service.
"There's a highly integrated team at Y&R and they've brought a lot of different disciplines together. My day will be spent as part of that team offering a perspective that really has to do with how we understand this thing and put it to the benefit of our clients," said Nelson.
As with all senior Y&R executives, Nelson will play a "managing partner" role on a number of international accounts, the agency said.
Y&R's larger clients include Citibank, Colgate-Palmolive, Grand Metropolitan, AT&T and United Airlines.
Nelson was the youngest creative director at McCann. Over the years he was involved in creating campaigns for Shearson Lehman Brothers and Alka-Seltzer. He was also responsible for domestic and international strategies for global brands such as American Express Gold and Platinum Cards and Lufthansa.
"It's nice to be returning," Nelson said. "But it's a completely different place [now]. It's an incredibly dynamic place right now."