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Moving beyond the little red packs of raisins that have been a ubiquitous feature of lunch boxes for decades, Sun-Maid is launching a campaign built around its other products.
The effort, from Young & Rubicam in San Francisco, is designed to build on Sun-Maid’s awareness among various age groups to promote the company’s breads, mixes and dried fruits.
Included in the campaign are six print ads breaking this week. Spending was not disclosed. Sun-Maid spends roughly $7 million annually on advertising, according to sources.
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