Y&R Takes A Road Trip

An an effort to spread the word about a Swiss premium chocolate, Young & Rubicam has enlisted two guys with British accents who drive scooters and wear green parkas.
Toblerone’s first broadcast campaign began this month with three spots (one is shown here) during late-night and primetime programming; another three will roll out in 1999.
The work features “Robert” and “Digger,” who, among other things, approach a border crossing with backpacks full of Toblerone, sing a jingle, hand out bars door to door and lay pieces of the triangular chocolate next to a miniature camel on a park bench.