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DALLAS Soft-drink marketer 7 Up is making a major push for its new mixed berry-flavored beverages with two spots developed by Young & Rubicam. The work features celebrities such as Regis Philbin and Kelly Ripa and stars from the cable TV series Sex and the City.
Philbin and Ripa, who co-host a daytime TV talk show bearing their names, appear in a spot called “Mothers.” Ripa is seated on a New York City playground bench next to another mother while their “kids” play.
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