Y&R SF Opens Branding Unit

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Young and Rubicam here has opened a new branding division—a move expected to help the shop cast a wider net for new clients while also bringing fresh talent and perspective to the agency.

The new unit has been launched with six employees, but Y&R’s CEO Austin McGhie said that number will likely grow. The branding initiative is projected to bill roughly $2 million next year, but McGhie predicted that figure will also rise.

Angela Pih, vp and partner of Y&R branding, said the new division will ”create an entirely new category,” in the agency.



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