Y&R Returns Hilton to TV

LOS ANGELES A massive “re-ignition” campaign on behalf of Hilton Hotels by WPP Group’s Y&R aims to convey the chain’s enhanced physical and emotional amenities, a brand representative said. Work features the new tagline, “Travel should take you places.”

Launching Sunday, the nationwide effort includes Hilton’s first foray into television advertising in a decade, according to Jeff Diskin, senior vice president, brand performance for the Los Angeles-based hotelier.

In five animated spots, Etch-a-Sketch-inspired figures dance, build a sandcastle or swing on a hammock—among other activities—between points labeled “A” and “B” on a black line.