Young & Rubicam has reignited a search for a worldwide creative director—a position that has been vacant since Ted Bell left the agency in 2000.
Worldwide CEO Mike Dolan is said to be talking with prospective candidates. Sources said parent company WPP Group also may assist in the search, as it tends to do with hires of this level.
WPP referred questions to Y&R, which confirmed that it was once again actively searching for a global cd, but declined further comment.
A recent internal agency survey among network executives, including those in account management, pointed to a need for a global creative czar, and Dolan took that suggestion to heart, said a source. Dolan was unavailable for comment.
During Bell's seven-year tenure in the post, he pulled double duty because at the time, the New York office did not have a creative chief. Jim Ferguson is now the chief creative officer and president of New York. As planned, the new worldwide cd would take on duties not currently handled by Ferguson, sources said.
Last year, Y&R approached a handful of seasoned creatives without making a hire. Back then, chief client officer Linda Srere was managing the search, again with help from WPP. But Srere resigned in September, before completing the task. The search subsequently fell on the back burner.
Y&R has been active on the recruitment front lately, adding vice chairman June Blocklin to run the AT&T account [Adweek, June 3] and Robb High, in the role of marketing director, North America [Adweek, May 13]. Now Dolan is setting his sights on improving the creative product around the world, said sources.