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Young & Rubicam in April will launch a national campaign for the Salvation Army focusing on the people behind the services.
The work will run through June and will include spot TV, network radio, Internet banners and national magazine and newspaper buys. Y&R places about $8 million in media each year for the nonprofit organization, said Jennifer Moore, the Dearborn, Mich., agency’s senior account supervisor for the Salvation Army.
The upcoming campaign includes a 30-second spot called “Tools” that focuses on the Army’s people, Moore said.
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