Y&R, Ogilvy Hang In for Balance Bar's $30 Mil. Biz

N.Y. Shops in Running While Suissa Miller Effort Is in the Works
LOS ANGELES–Balance Bar Co. is considering two Kraft Foods roster shops–Young & Rubicam and Ogilvy & Mather–to handle its ad account, following Kraft’s recent acquisition of the nutritional-foods brand, sources said. Billings are estimated at $30-40 million.
The New York shops pitched creative concepts during the past two weeks, sources said. A decision is expected this week. The Carpinteria, Calif., company could not be reached for comment.
Kraft, the North American food business of Philip Morris, acquired Balance Bar earlier this year for an estimated $268 million.