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NEW YORK Young & Rubicam in Kuala Lumpur on Thursday won two out of three gold Pencils at The One Show Rx, which honors pharmaceutical advertising worldwide.
The Malaysian shop won for an ad called “Left Behind” for client Cerebos, an Asian food and health supplement company. The ad shows a toddler left in a shopping cart. Copy notes Cerebos “improves memory.” The shop’s second gold pencil was won for “Home Early” for Lim Dental Surgery.
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