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Takes a ‘Better Deal’ Than TN Could Offer
CHICAGO–The lure of the chairman and chief executive’s office–one he wasn’t likely to occupy anytime soon within True North Communications–is what drew Ron Bess to Young & Rubicam.
Bess leaves just a month after becoming one of three global presidents at FCB Worldwide, which was consolidated with Bozell’s global network by TN. His initial responsibilities were for Chicago, Southern California and Canada, although Bess said FCB chairman and chief executive Brendan Ryan offered him the chance to “do anything I wanted.”
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