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He’s short, big-headed and blue-faced. But women seem to love him.
Meet “Plato,” the star of Sony Electronics’ most ambitious campaign ever for its Walkman brand. The $30 million effort from Young & Rubicam breaks this week and includes cable TV spots, print ads, a new Web site, banner ads, promotions, posters and postcards.
“Spaceship,” the first of four TV spots, shows Plato landing his fish-shaped craft on a college campus. He emerges, class schedule in hand, while a new Cypress Hill song throbs into his headset.
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