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LOS ANGELES WPP Group’s Young & Rubicam Brands in Irvine, Calif., has added international business on its three largest accounts: Callaway Golf, Hilton Hotels and Land Rover.
The additional work for Hilton follows the agency’s “Travel should take you places” campaign and interactive efforts for the Beverly Hills, Calif.-based hotelier. The new assignment was awarded after a review of Hilton roster shops, according to Rick Eiserman, Y&R North American managing partner.
Sources estimated the new Hilton work at $25 million in annual billings.
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