Marta LaRock, a strategic planning veteran who led Young & Rubicam to 10 Effie Awards last year, has joined D'Arcy Masius Benton & Bowles as evp, brand planning director in New York.
LaRock reports to D'Arcy New York president Lance Smith. "Her experience running big brands, global brands, is well suited for here," Smith said. "She'll be a wonderfully compatible part of the leadership."
LaRock, 47, spent the last 12 years at Y&R, where she helped transform the agency's research department into a more modern planning operation for such accounts as Sony, AT&T, Chanel, Colgate-Palm olive and Mattel.
At D'Arcy, she will work closely with New York executive creative director Graham Woodall on Procter & Gamble, Cap i tol One, Ernst & Young, M&M/Mars and General Mills, among others.
LaRock said she intends to restructure the planning staff of 16 into three or more groups and hopes to add staff.
"It's an exciting place to be right now," LaRock said of D'Arcy. "There's a great lineup of talent here."
Within the past year, D'Arcy has hired Lee Garfinkel as its global creative leader, along with top creatives Gary Topolewski in Detroit; Peter Angelos, ecd of North America; and Mike Gold, global managing director for M&M/Mars.
LaRock has also worked closely with former Y&R veterans Susan Gianinno, now D'Arcy's chairman, president and chief branding officer, and Cory Basso, D'Arcy New York's general manager.
LaRock, who was most recently worldwide chief strategic officer at Y&R, replaces Kim Portrate, who returns from maternity leave in February and will now do planning for specific clients.