Y&R Exec Joins D'Arcy in Top Planning Spot

Marta LaRock, a strategic planning veteran who led Young & Rubicam to 10 Effie Awards last year, has joined D’Arcy Masius Benton & Bowles as evp, brand planning director in New York.

LaRock reports to D’Arcy New York president Lance Smith. “Her experience running big brands, global brands, is well suited for here,” Smith said. “She’ll be a wonderfully compatible part of the leadership.”

LaRock, 47, spent the last 12 years at Y&R, where she helped transform the agency’s research department into a more modern planning operation for such accounts as Sony, AT&T, Chanel, Colgate-Palm olive and Mattel.

At D’Arcy, she will work closely with New York executive creative director Graham Woodall on Procter & Gamble, Cap i tol One, Ernst & Young, M&M/Mars and General Mills, among others.