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LOS ANGELES A 30-second spot for Sony Electronics’ CyberShot digital camera, which broke this week, shows singer Steven Tyler disrupting a restaurant via Sony’s high-definition technology, said Brian McDermott, creative director at WPP Group’s Young & Rubicam.
In the spot, directed by Dante Ariola through MJZ, Los Angeles, for the New York agency, young women lunching spot Tyler, lead singer of Aerosmith, leaving the restaurant. A flurry of activity ensues to find a camera. One woman spills a Bloody Mary on her white T-shirt, followed by water glasses, dishes, purses and cameras crashing to the floor.
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