Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Young & Rubicam Advertising family just got bigger, with the arrival of its most recent acquisition, technology marketing agency SicolaMartin.
SicolaMartin will keep its name and remain based in Austin, Texas. Execs from both companies called the purchase, which was formally announced last week, a “win-win.”
“Y&R offers a global launch pad,” said Pete Hayes, SicolaMartin’s vp of business development. Hayes said his company has been looking to expand its reach. “This opens up the global market to us.”
According
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in