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The TV ads launching the 2000 Mercury Sable are more noteworthy for what they don’t include than what they do.
The campaign, which breaks this week, is the first Mercury work from Young & Rubicam since the agency shifted operations on Ford Motor Co.’s Lincoln Mercury account from Detroit to San Francisco and Irvine, Calif., last year.
The spare, elegant ads will air on national television and use Mercury’s existing tagline: “Live life in your own lane.”
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