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Tired of Lake Tahoe? A breaking campaign tells affluent Northern Californians that they are only a short plane ride away from a top-notch ski resort.
The new campaign for Whistler-Blackcomb in Vancouver, Canada, was created by Young & Rubicam’s San Francisco office.
The “Live large” tagline positions the resort as the place for adventurous people who like to ski challenging mountains. Spending was not disclosed.
[“The client] gave them a call and said, ‘What do you think about doing some ads?’ ” copywriter Katie Barni said.
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