Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Young & Rubicam’s first work for Toys R Us promotes a sale tied to longtime mascot Geoffrey the giraffe’s birthday and introduces the tagline, “The world’s joy store.”
A 30-second spot called “Smile,” which broke on Sunday, depicts a boy who’s mouth is frozen open at the site of a birthday toy that his parents gave him. The “wow” expression remains fixed, even when he’s taking a bath, mowing the lawn and sleeping.
At the end of the spot, his parents peek into his bedroom while he’s asleep (and snoring because his mouth is still agape).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in