Y&R Adds a Little 'Knowledge' Out West

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LOS ANGELES WPP Group’s Young & Rubicam Brands has been hired by Knowledge Learning Corp. after a review, the agency said.

The Portland, Ore.-based client, which operates some 2,000 child-learning centers in 39 states, is parent to brands such as KinderCare and Children’s World Learning Centers.

The company used search consultant Zyman Group in Atlanta to conduct the review.

Dan Frechtling, KLC’s senior vice president of marketing and business development, said in a statement that the Irvine, Calif.,





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