YouTube's Accidental Community

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK When it plunked down $1.65 billion for hot video-sharing site YouTube, Google executives pointed to the vibrant community YouTube had built as a main justification for the price it was willing to pay. But that community’s development was mostly accidental, according to YouTube co-founder and CEO Chad Hurley.

Speaking at OgilvyOne’s Verge digital summit, Hurley readily admitted that he and fellow founders Steve Chen and Jawed Karim did not set out with a grand plan to build one of the Web’s most vibrant communities: They just wanted to make it as easy for people to share videos as it was for photos.

“We



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in