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NEW YORK As media companies experiment with releasing their content in various forms, the power of Internet viral distribution is evidenced by the sharp growth at YouTube.com.
The video-sharing site saw its weekly unique audience spike from 624,000 for the week ending Dec. 18 to 2.3 million for the week ending Jan. 1 after it carried a much-discussed Saturday Night Live “Lazy Sunday” rap-video skit that spoofs two geeks’ day at the movies. NBC sought to capitalize on the buzz by releasing a show clip to outlets like YouTube and Apple’s iTunes Music Store, where bloggers linked to it.
YouTube
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