NEW YORK YouTube said it plans to launch an online countdown to 2007 through a partnership with Warner Music Group that will see the video-sharing site highlighting new videos on its home page every hour on Dec. 31 from artists across the globe.
Chevrolet has signed on as the official sponsor of the inaugural YouTube New Year's Eve Countdown.
During the countdown, video footage from a variety of New Year's Eve concerts featuring Warner Artists will be posted on the site's home page, in some cases within minutes of the completion of select live performances that will be recorded on mobile phones. Featured artists will include The Flaming Lips and the Goo Goo Dolls performing in Los Angeles and My Chemical Romance from New York's Times Square, among others.
YouTube also plans to post special New Year's-related video messages from several of the site's well-known contributors on its home page.
The site will also launch an official New Year's Eve channel that will house various comedy skits and musical performances. Users will be encouraged to post video clips explaining their New Year's resolutions, some of which will end up being featured on the site's home page during the year-end event.
Google acquired YouTube in October for $1.65 billion in one of the biggest media deals of the year.