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NEW YORK YouTube.com said it would begin two new promotions for established media companies, as the company tries to establish its popular video-sharing service as a legitimate ad vehicle.
The San Mateo, Calif.-based company this week began showing Queen’s “Bohemian Rhapsody” video in a promotional effort for Hollywood Records, which is selling a Queen Stone Cold Classics compilation.
The video, which is in YouTube’s “Featured” section on its home page, encourages viewers to tune into American Idol, which last night and tonight is featuring contestants singing Queen songs.
YouTube
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