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The pint-sized star of Monster.com’s acclaimed “When I Grow Up” commercial has set his sights beyond middle management.
Eight-year-old Cole Hanson, who appeared in last year’s Super Bowl spot crafted by Mullen, Wenham, Mass., recently e-mailed the following to the client:
“My mom is helping me write this, and I want it to go to the president of Monster.com. I’m the boy in your commercial that ‘wants to claw my way to middle management.’ It’s been real fun being a Monster kid.
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