Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In ads, insurance has been called “the rock,” and shown as an extra member of the family–often in the background but always there to help in a crisis. But never has it been quite so surreal.
A new TV spot for the Fireman’s Fund Insurance Co. via Katsin/Loeb Advertising takes an approach that seems straight off MTV.
In the spot, titled “Images,” a man looks at snapshots of his life laid out on a board. There are pictures of weddings, vacations and the birth of his son.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in