In Your Face | Adweek
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In Your Face

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The latest rogues' gallery is about to be released from About-Face, an organization that skewers negative images of women in advertising. The list includes ads for Bebe (shown here), Gucci, Dolce & Gabbana, Moschino and Diesel.
This month, the gallery will appear on the group's Web site, About-Face.org. Text accompanying the Bebe ad: "Feeling caged in? Eating like a bird?
You may be getting way more vitamin BB than you need."
Executive director Kathy Bruin and 10 volunteer staffers have run About-Face, San Francisco, since 1997. Their site provides advertisers' and magazines' addresses, encouraging visitors to protest to them.
"Advertising is seen as so unreachable," Bruin said. "We want to give people the idea that they can voice their opinion. We're saying, 'You're the consumer. You're the person they're trying to reach.'"
Bruin cited recent ad campaigns from Oil of Olay, Special K and The Body Shop as examples of less offensive
advertising.
--Emily Fromm