Young & Rubicam Names Stringham U.S., Canadian Boss

Peter Stringham has joined Young & Rubicam Advertising as chairman and chief executive of its North American operations.
Stringham had been president and chief executive of BBDO Canada. He will be succeeded in that post by Mike Fyshe, former president of BBDO Canada’s retail division.
Stringham, 48, joins Y&R after a successful run in Canada, which has been a training ground for a number of executives. Y&R’s domestic offices, including New York, Chicago, Detroit and San Francisco, and its Canadian operation will report to Stringham.
“Peter’s outstanding skills in agency management and in providing advertising leadership to multinational clients will also boost our efforts throughout North America,” said Y&R Advertising worldwide chief executive Ed Vick.