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A small New England shop’s pro bono work for the Art Institute of Boston will get free national exposure Wednesday night on
the popular TV show Dawson’s Creek.
The school submitted transit ads created by Mintz & Hoke, Avon, Conn., when it received word that the WB network series was searching for material
for a particular episode. In this installment, the show’s teenage characters leave their Cape Cod community to spend the weekend in Boston.
The edgy, black-and-white recruitment ads were selected because of their eye-catching appeal, said the shop’s president, Chris Knopf.
The ads, which make fun of the misconceptions many people have about art, were developed by art director Harry Hartofelis and copywriter John Pugmire a couple of years ago and are still used by
the institute.
Knopf said he knew the ads would be hits when they passed muster with his son, who attends Carnegie Mellon’s fine-arts program.
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