YOUNG AND MARKETED

Finding itself increasingly challenged on all sides by a burgeoning teen-magazine market, YM is fighting back with a February relaunch and a new print campaign that breaks today from Zic cardi & Partners.

“We think by elevating the product, we will be in a strong position to take the leadership role in our market,” said Laura McEwen, publisher of the girls’ magazine.

The relaunched pub is organized like a sourcebook, with five distinct sections labeled, “Beauty,” “Boys,” “Stars,” “Style” and “Diary.”

New York-based Ziccardi’s new trade ads feature shots of model and actress Paz in various poses, and introduce the tagline, “In a world gone girl, YM is your magazine.”