Youbet.com Links with Gemstar-TV Guide

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Youbet.com Inc., a provider of online wagering for horse racing, confirmed it has formed a partnership with Gemstar-TV Guide International Inc.

The deal, first reported by The Wall Street Journal on Monday, is expected to widen Youbet’s market penetration by providing its subscribers with online wagering accessibility to the industry’s premier racetracks.

Los Angeles-based Youbet (UBET) allows customers to place bets online to horse tracks in 39 states. Through its TVG Network unit, Gemstar-TV Guide, of Pasadena, Calif.,




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