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While creating a new print ad for direct marketing company Aptimus, the folks at FCB Seattle gained new respect for their art director Larry Olsen.
The intrepid adman, they say, would stop at nothing to get a shot of a diver hand-feeding a huge shark.
There was no real danger … because there was no real shark (thanks to the wonders of digital imaging). But to get the shot of the swimmer, Olsen, a landlubber, took a crash course in snorkeling and then plunged into a 15-foot-deep pool for the shoot.
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