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Stonyfield Farm is slated to launch in April a national ad campaign tagged “Yogurt on a mission.”
The print, radio, outdoor and Internet effort from Boston boutique eflicksMedia features singer Olivia Newton John, filmmaker Ken Burns and actor Kelly Preston. Ads play up the health benefits of the organic yogurt from Stonyfield, Londonderry, N.H., by listing the celebrity endorsers’ lifestyle “commitments.”
For example, a print ad showcasing Burns is headlined “I do,” and goes on to read, “I’m committed to: History, our greatest teacher.
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