Yogurt Maker Taps Mintz & Hoke To Create Brand Recognition Ads

Mintz & Hoke entered the packaged-goods arena last week by winning the ad account of yogurt maker The Yofarm Co.
The Avon, Conn., shop was awarded the business after a review of undisclosed agencies. Griff Dixcy, president of Yofarm in Naugatuck, Conn., said the company approached six shops in the hope of finding one willing to take on a small, entrepreneurial client “and able to turn out world-class advertising.” The company has not settled on an advertising budget, Dixcy said.
Mintz & Hoke will be charged with creating name recognition for the brand in the increasingly crowded yogurt marketplace.