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Anderson & Lembke’s longtime media director is leaving his post. David Yoder is moving into a part-time position dedicated to long-range planning. His replacement is expected to be named soon, said sources.
Yoder, 60, has worked at the agency’s San Francisco office since 1989 and was part of the senior management team that landed the Microsoft account about three years ago.
In his new capacity, Yoder will focus on figuring out how Internet and traditional advertising can be integrated effectively, he said.
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