YMI? Finds a Partner in Jeffries

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YMI? Advertising, an up-and-coming Bay Area shop that recently suffered the loss of one of its founders, has hired a new partner.

Cordell Jeffries, 35, has been named co-creative director and partner, effective immediately. Founding partner Pat Marcoccia was killed in an automobile accident in December.

Jeffries most recently worked at FCB Worldwide in San Francisco as associate creative director. While there, he worked on the AT&T Wireless account and was part of the team that won the Taco Bell account back from TBWA\Chiat\Day last fall.



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