YMI? Finds a Partner in Jeffries | Adweek
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YMI? Finds a Partner in Jeffries

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YMI? Advertising, an up-and-coming Bay Area shop that recently suffered the loss of one of its founders, has hired a new partner.

Cordell Jeffries, 35, has been named co-creative director and partner, effective immediately. Founding partner Pat Marcoccia was killed in an automobile accident in December.

Jeffries most recently worked at FCB Worldwide in San Francisco as associate creative director. While there, he worked on the AT&T Wireless account and was part of the team that won the Taco Bell account back from TBWA\Chiat\Day last fall.

"This seemed like a natural fit because we had worked together before," agency partner Wes Young quist said of Jeffries. "Plus, he's just a really good guy and that's important in a working relationship."

Youngquist said Jeffries was ready to leave FCB and big-agency life for the challenges of a small shop.

"After a lot of years in the business, a lot of creative people want to do things for themselves," Young quist said. "They want to have their own clients and responsibilities, and this was a good time for him to go to that level."

In his new post, Jeffries will work with such clients as Restoration Hardware and Sterling Vineyards. He will also pitch new business.

Youngquist and Jeffries met at Winkler Advertising, where they worked on Sony, Hewlett-Packard and Eidos Interactive. Marcoccia was also a partner at Winkler for two years. The pair had fallen out of touch before Marcoccia's death.

"This is a tempered excitement because Pat was a friend of mine," Jeffries said. "This is a situation that kind of found me and I had to go for it. I would have never dreamed it would be under these circumstances ... but this is something I needed to do."

Youngquist started YMI? with Marcoccia last April (under the name Youngquist/Marcoccia) when they won the Restoration account.

The shop has also worked with Paramount Pictures and Red Lodge Brewery.