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CHICAGO Young & Laramore uses photo-realistic animation and quirky stories to sell referral service Angie’s List in a new campaign breaking next week.
Airing as a test in Seattle, two television spots tell the stories of people’s experiences with home contractors. In one ad, a plumber sacrifices “his time and dignity” to walk a dog while working in a house and being informed that the owner would be home late. The other spot takes a different tack: a man relates how painters finished on time and on budget but tracked paint through the house.
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