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Branding work for established clients like SteakShake and Goodwill led The Indianapolis Star to award Young & Laramore its account.
The Indianapolis shop bested Pearson McMahon Fletcher England, Neary Creative and Cranfill, all in Indianapolis, in a review for the business.
“They are most effective with long-standing brands,” Brian Priester, the Star’s vice president of market development, said of Y&L.
The newspaper is looking not so much to change its image as to get people to pay attention to it, Priester said.
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